Chedraui Selecto

Read a Latte

Context
Mexico is the 4th highest social media consumer market in the world. But we are ranked al 107 in reading. 

Idea
Let’s steal time from social media, with a cup of coffee. 
Presenting: Read a Latte. 
The first coffee that tells you a story. 
There’s no better way to enjoy a great cup of coffee than with a great book. 

How does it work? 
1.- Buy a Latte in Chedraui
2.- Scan the QR code created with the coffee and foam
3.- You’ll be redirected to a landing page where you’ll be able to read a short story and enjoy a Selecto moment.