Hello,
I’m a bilingual creative lead and copywriter with 15+ years of experience across advertising and film in Mexico and the US.
I’ve worked with brands like Samsung, Google, MetLife, Burger King, Costa Coffee, Coca-Cola, and many others — in English and Spanish, across TVC, social-first video, retail and AI-assisted campaigns.
The results speak for themselves:
— Galaxy XR sold out in only two weeks.
— BYJU’S LATAM grew from zero to 8K monthly active students and 150K registrations in a year.
— A Burger King social media campaign earned a Cannes Lions shortlist with a coupon redemption 37% above average.
Oh! I also trained one of the world’s leading LLMs at Accenture supporting Google (Bard, now Gemini) in creative writing and refining its outputs on creative prompts.
Are you ready for me?
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Check out my book’s highlights here or scroll down to uncover my work
by agency, brand, and year:
BYJU’S FutureSchool
(2021 - 2022)
In a year as the only copywriter, I raised active students from 150 to +8K, launched 2 different courses in 5 different countries, and reached the milestone of 150K registrations.
KTBO
(2019 - 2021)
At Coca-Cola’s exclusive social media agency I created content for major brands, led the Costa Coffee Mexico launch, came up with the first Powerade podcast and workout maps, and won 4 non-Coca-Cola brand pitches for the agency.
McCann
(2018 - 2019)
I was recruited by McCann and created ATL and Digital advertising campaigns for MetLife, MasterCard, Audi, and Chedraui Selecto, plus a pitch for Beiersdorf.
(anónimo)
(2017 - 2018)
At my first ad agency as a trainee, I was already fully managing Burger King’s social media profiles and presented to clients — both responsibilities typically reserved for more experienced copywriters. I also did work for brands such as: Coca-Cola, Bud Light, 7-Eleven, Sorteos Tec, Fundación CADENA, and more.
Previous experience
(2007 - 2017)
I worked in the film industry for 10 years. First as a Production Assistant for ads and TV shows (including HBO), then as a Director’s Assistant for ads alongside Fred Clapp (director at Cineconcepto). Afterward, I moved off-set to Ítaca Films, focusing on securing government financing for more than 10 movies.
I co-founded Fábula Films and started producing. I left Fábula, but my partners are still producing to this day.
I co-founded a screenwriting team called Illegal Alien, which sold 8 film and TV projects; Two are currently in different stages of production.
