These are the Fanta campaign I created:

Locos de Colores / Colorful People — My team and I created the adaptation of Fanta’s global campaign for the whole region of LatinAmerica. I supervised dubbing for each country and copy localization, apart from creating the main copy for everything: TVC, Digital Videos, OOH, Digital Ads, Social Media Content, and Banners.

OMG - Fanta launched a new and mysterious flavor in Mexico. People had to guess what flavor it was and together they’d pick the one that would join Fanta’s lineup. We created a TVC, Digital Videos, Instagram and TikTok Content with celebrities, and also created Digital Content, Posts, Videos, and more using the concept: Tastes as you want it to taste / Whatever you taste, that’s it. Creating a trippy campaign with fun copies and crazy designs.

Before Fanta turned to big campaigns that involved digital content, we created posts using out target’s insights: Gamers, teens, kids, memes, etc.