Powerade

During the pandemic we tried to get people exercising again. To achieve it we created PowerHub, a series of separate efforts in various platforms and helped them go back in business.

PowerTalks: I created the first Powerade podcast during the pandemic. The idea and themes we talked about were sports oriented focused on getting you exercising. Fer Gay, a Sports Announcer, hosted the show and each episode had 2 guests, an Athlete and a Health Expert. We created 12 episodes for the first season and the second season is in the making.

PowerRoutes: Using Google Maps, we created running and cycling routes in 8 different cities throughout Mexico. Google Maps also showed convenience stores and places you could buy Powerade when needed.

PowerMusic: Using Spotify we created 4 different playlists designed to push you in different sports and exercises.