AT&T Digital Out Of Home

To celebrate Samsung's flagship lineup, we created a 3D Rube Goldberg-inspired video — products interacting with a ball in a choreography of movement and sound, playing across 18.7 million pixels. The piece took over the AT&T Discovery District in downtown Dallas, mapped onto an 8,700-square-foot digital media wall, and featured the Galaxy Z Fold6, Z Flip6, Watch Ultra, Buds3 Pro, and Galaxy Ring.

It performed so well that Samsung asked us to do it again for the holidays. We created The Great Galaxy Showdown — a snowball fight starring a cast of Galaxy products, told as a playful holiday story.