As a small production company, we used to reach out to brands and offered our services.
Snickers said yes.
We created and produced 3 video for a digital campaign promoting their new product innovation:
Each Snicker package had a different mood you turn to when you are hungry.
I wrote, directed, and edited these 3 videos.
Here’s my favorite, enjoy:
The boss enters the office, he opens an empty pizza box and grumbles. Gutierrez is just eating in the background.
The boss looks at him.
Boss: What do you have there, Gutierrez?
Gutierrez: I’ve already finished it, sir.
Boss: Well, I wanted the reports on this analysis by yesterday, Gutierrez.
The Boss shoves a bunch of folders on Gutierrez’s lap.
Gutierrez: Yes, sir. Yes, sir.
Gutierrez starts working in turbo mode. His phone rings, 3 messages appear:
Messages: “Gutierrez”
“I need them now”
“😡😡😡”
Gutierrez keeps working, his phone rings.
Gutierrez: Yes? Hello?
Boss: Are those reports ready, Gutierrez?
Gutierrez: I’m on it sir.
His other phone rings.
Gutierrez: I’m sorry sir, I have another call, I’ll ring you back.
He answers his other phone.
Gutierrez: Yes? Hello?
Boss: Hurry!
Gutierrez: Yes, sir.
Hands with post its, phones and even the boss appear and start harassing and hurrying Gutierrez.
Boss: Hurry Gutierrez, Hurry!
An alarm start to ring and the camera starts shaking.
Gutierrez: You become super intense when you’re hungry sir.
Gutierrez pulls a Snickers out of a drawer and hand it to the boss.
Gutierrez: Have a Snickers
The boss opens and eats the Snickers violently. He clearly is enjoying it.
Boss: Oh my! Forget that Gutierrez, Let go to the Karaoke, there’s a party, come on.
Gutierrez: Coming sir.
A Snickers appears with different words written on them.
The Snickers says: Do you become / Intense /
/ Grumpy /
/ Crabby /
/ Crazy/
when you are hungry?
Have a Snickers!