Sorteos Tec


We created a series of TVCs that focused on the main objetive of Sorteos Tec’s raffles: to help the people who win them, but to help even more with scholarships for underprivileged students.

We open on Lucy playing with her kids at the park. 

Daniela:     That’s Lucy. Lucy just won $111,111 pesos
             per month for the next 15 years in
             SorteosTec “My dream”.

             Now, she can work part time and enjoy her
             kids more. 

             It changed her life, and it changed mine too.

We now see Daniela, a hard working teen with her family at home. 

Daniela:     I’m Daniela and although my family has
             always taught me the importance of a career,
             they could not afford it. 

Daniela is now taking classes at Tec the Monterrey, she’s clearly happy and excited. 

Daniela:     Thanks to you, buying SorteosTec tickets, I
             now have a full scholarship at Tec de
             Monterrey that will help me become a
             professional and improve my country.

Voice Over:  SorteosTec. 
             You win when you receive, 
             You win even more when you give.

We open on the Ramirez family discovering their new home. They are very happy and excited. 

Jesus:       That’s the Ramirez family. They bought 
             tickets for the Traditional SorteoTec and won
             a house valued at 57,700,000 pesos. 
             It changed their lives, and it changed mine
             too. 

We now see Jesus with his mom. We continue with his mom and see her working hard. 

Jesus:       I’m Jesus, studying a career has always been 
             a dream of mine, and although my mom has
             worked very hard, I could not have studied
             without SorteosTec’s support. 

Jesus is now taking classes at Tec the Monterrey, he’s clearly happy and excited. 

Jesus:       Thanks to you, buying SorteosTec tickets, I
             now have a full scholarship at Tec de
             Monterrey that will help me become a
             professional and improve my country. 

Voice Over:  SorteosTec. 
             You win when you receive, 
             You win even more when you give.

We open on the Tapia family on a working site. 

Tabatha:     That’s the Tapia family. They just won 10
             million pesos and are achieving two dreams.
             Their’s, of building condos to rent. 
             And mine, to study finance. 

We now see Tabatha with her mom. We continue with her mom and discover she’s a nurse. 

Tabatha:     I’m Tabatha and although my mom has
             done everything to support me, I could never
             could have studied a career without this
             scholarship.

Tabatha is now taking classes at Tec the Monterrey, she’s clearly happy and excited. 

Tabatha:     Thanks to you, buying SorteosTec tickets, I
             now have a full scholarship at Tec de
             Monterrey that will help me become a
             professional and improve my country. 

Voice Over:  SorteosTec. 
             You win when you receive, 
             You win even more when you give.