Sprite Pride

For Pride Parade 2020 we had to figure out how to celebrate it without breaking quarantine. At the time Animal Crossing was the biggest hit. We created outfits and Animal Crossing elements celebrating Pride and made them available to any user. With the help of some influencers, a Pride Parade Fashion Fest came to be and users displayed our outfits everywhere.

The idea was published in multiple news websites and digital magazines:

We also created a video using Influencers, co-workers, and anyone who wanted to join to support people who were suffering homophobia at home during quarantine.

The campaign shortlisted in the IAB awards 2021.