Sprite Pride

For Pride 2020, we had to celebrate without breaking quarantine. Animal Crossing was the moment's biggest hit — so we created Pride-themed outfits and in-game elements, free for any player to download. With help from a few influencers, the campaign grew into a Pride Parade Fashion Fest. Users wore our designs across screenshots and social, and the idea got picked up by news sites and digital magazines:

We also made a video featuring influencers, co-workers, and anyone who wanted to join — in support of people experiencing homophobia at home during quarantine.

The campaign was shortlisted at the IAB Awards 2021.