Hello,
I’m a copywriter with 15 years of experience in the advertising and film industry, mainly in Mexico.
I’ve worked with global brands creating traditional, digital marketing, and social media campaigns in English and Spanish with amazing data supported results.
Are you ready for me?
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Check out my book’s highlights here or scroll down to uncover my work
by agency, brand, and year:
BYJU’S FutureSchool
(2021 - present)
In a year as the only copywriter, I have raised active students from 150 to +8,000, launched 2 different courses in 5 different countries, and reached the milestone of 150,000 registrations.
KTBO
(2019 - 2021)
At Coca-Cola’s exclusive social media agency I created content for mayor brands, led the Costa Coffee Mexico launch, came up with the first Powerade podcast and workout maps, and won 4 non-Cola-Cola brand pitches for the agency.
McCann
(2018 - 2019)
I was recruited by McCann and created ATL and Digital advertising campaigns for MetLife, MasterCard, Audi, Chedraui Selecto, and I’m adding a pitch for Beiersdorf.
( anónimo )
(2017 - 2018)
At my first ad agency as a trainee, I was already fully managing Burger King’s social media profiles and presented to clients, both of those things were limited to more experienced copywriters. I also did work for brands such as: Coca-Cola, Bud Light, 7Eleven, Sorteos Tec, Fundación CADENA, and more.
Previous experience
(2007 - 2017)
I worked in the Film Industry for 10 years. First as a Production Assistant for ads and TV shows (including HBO), then as a Director’s Assistant for ads alongside Fred Clapp (director at Cineconcepto), and I then worked at Itaca Films focusing on getting government finance for more than 10 movies.
I co-founded Fabula Films and started producing. I left Fabula, but my partners are still producing to this day.
I co-founded a screenwriting team called Illegal Alien, which managed to sell 8 projects for movies and TV, 2 of them are on different stages of production.
